We are fortunate. Most of our clients find us through word of mouth, or because they have heard one of us speak at a conference or webinar, or read something we have written in books and magazines over the years. We do not need to market in the traditional sense, and sponsorship is not something we have to do. So why do we sponsor the Doubles Trophy at the Lexus Wrexham Open?
The Wrexham Open is a W100 event on the ITF World Tennis Tour; it is the UK’s largest and most prestigious women’s tennis tournament outside the grass-court season. It moved to the Wrexham Tennis & Padel Centre in 2025, having previously been played in Shrewsbury, where our involvement began in 2022.
Why doubles? Because partnership is what we do.
As partnership specialists, we spend our working lives advising partners on how to work together, resolve differences, solve problems, and part ways. A doubles team succeeds or fails on trust, communication and covering for each other on the bad days. Our clients will recognise that. So do we.
This year’s winners were the British partnership of Freya Christie and Eden Silva, two established British players who love playing in front of a home crowd. They beat the fourth seeds, Hiroko Kuwata of Japan and Ankita Raina of India, 6-2, 6-3. It was their fifth World Tennis Tour title together this season. Points based on a player’s results at every ITF tournament affect the world rankings.
The beaten finalists deserve as much mention as the winners. Kuwata and Raina played with skill and grace. Before the final, they joined the sponsors’ lunch, knowing a home partnership would have the crowd behind them, and they charmed everyone in the room. It did not go unnoticed.
Mark Briegal and I are obsessed with sport. Our involvement reflects the regional economy and our desire to use our business to support sport, community, and professional sport beyondthe major events. Wimbledon takes care of itself. Tournaments like Wrexham need regionalbacking, and they give British players the rare chance to compete at a high level on home soil.
The Wrexham Open is a growing, successful journey, much like the players from around the world who now come to compete there. We are proud to be part of it, and we hope our clients, suppliers, and friends will continue to support us and the tournament.
The picture shows Mark and me with the winners, many congratulations to Freya and Eden.
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